Digital Marketing Manager (pay-per-click marketing)
Location
Ghaziabad | India
Job description
Zoot Systems is a New Delhi, India-based company. For years, it has been our continuous endeavours to understand Client quality-conscious discerning business needs and to successfully meet those. We specialize in the creation of high-quality I.T./Non-I.T. based HR Solutions, Recruitment, and RPO to companies of all sizes resulting in better, faster, and more meaningful results. With a focus on state-of-the-art I.T. /Non-I.T. services , Zoot Systems developed a niche and expertise in Staffing, IT Recruiting, non-IT recruiting, and Offshore Outsourcing services .
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Job Title: PPC Manager Role Work Experience – Minimum 4-6 years in a similar role Location – Sahibabad, Ghaziabad (1km from Vaishali Metro Station) Job Description As a PPC Manager, you will play a pivotal role in developing, implementing, and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a focus on Google Ads and Facebook Ads. Your primary responsibilities will include but are not limited to:
Key Responsibilities - PPC Campaign Management: Plan, execute, and manage PPC campaigns across Google Ads and Facebook Ads, including keyword research, ad copywriting, and bid management.
- Budget Management: Monitor and optimize advertising budgets to maximize ROI while controlling costs.
- Keyword Research: Conduct thorough keyword research to identify high-value opportunities and trends in the industry.
- Ad Copy Creation: Develop compelling ad copy that resonates with target audiences and encourages click-through and conversion.
- A/B Testing: Continuously test ad variations, landing pages, and ad extensions to improve campaign performance.
- Performance Analysis: Analyze campaign data to measure the effectiveness of PPC efforts, identify trends, and make data-driven decisions.
- Campaign Optimization: Optimize campaigns based on performance data, adjusting targeting, bidding strategies, and ad creatives as needed.
- Competitor Analysis: Stay informed about industry trends and competitors' strategies to maintain a competitive edge.
- Conversion Rate Optimization: Collaborate with web development and design teams to improve landing page performance and user experience.
Qualifications - Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4-6 years of experience in PPC advertising.
- Proven expertise in managing Google Ads and Facebook Ads campaigns.
- Proficiency in PPC tools and platforms.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and teamwork skills.
- Detail-oriented with a focus on continuous improvement.
Google Ads and Facebook Ads certifications are a plus
Sameer Manager- Talent Acquisition
Zoot Systems Email: sameer@zootsys dot com
(need to put . instead of dot) Skills: performance analysis,competitor analysis,google ads specialist,ad copy creation,ppc campaigns,conversion rate optimization,facebook ads,budget management,google ads,ppc campaign management,a/b testing,campaign optimization,keyword research
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