dentsu
Location
Bangalore | India
Job description
About Dentsu International (India): Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future. Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. Learn more at: Role Summary & Purpose: Designation: Senior Executive - Digital Planning Years of experience: 2-4 years Location: Bengaluru We are seeking a detail-oriented Junior Digital Planning Executive to join our team. The ideal candidate will be responsible for developing and executing media plans, liaising with clients for new briefs, upselling services, coordinating with the creative team for campaign design, sharing market research with clients or the creative team, engaging with various vendors to discuss media plans and other offerings, analyzing audience segments, utilizing internal tools to target the right audience segments effectively, participating in training sessions and meetings, managing invoicing details, and working on UTM tracking and other related tasks. Job Description: - Develop and execute effective digital media plans in line with client objectives and budget constraints. - Communicate proactively with clients to understand their new briefs and requirements. - Upsell additional services to clients based on their needs and campaign performance. - Collaborate with the creative team to ensure a clear understanding of campaign objectives and design requirements. - Share market research findings with clients or the creative team to inform campaign strategies. - Engage with various vendors to explore media plan options and negotiate the best offerings. - Analyze audience segments and utilize internal tools to target the most relevant demographics. - Reviewing campaign performance and delivery, and sharing optimization steps as necessary. - Attend relevant training sessions to stay up-to-date with industry trends and best practices. - Participate in meetings to provide insights, updates, and collaborate with team members. - Maintain accurate invoicing records and ensure timely billing processes. - Work on UTM parameters and trackers to monitor campaign performance and optimize strategies accordingly. Qualification & Background: - Bachelor's degree in Marketing, Advertising, Communications, or related field. - Previous experience in digital media planning or a related role will be an advantage. - Proficiency in utilizing various digital marketing tools and platforms like Google Ad manager, Meta Business Manager, Google Analytics, Comscore, Similar web, LinkedIn, Twitter, Microsoft Excel, Microsoft Powerpoint etc. - Strong analytical skills with the ability to interpret data and draw relevant insights. - Excellent communication and interpersonal skills for client interactions and team collaboration. - Detail-oriented mindset with a proactive approach to problem-solving. - Ability to handle multiple tasks simultaneously and prioritize effectively. - Familiarity with UTM tracking and other digital marketing analytics tools. If you are passionate about digital marketing, have a keen eye for detail, and enjoy working in a dynamic team environment, we would love to hear from you. Join us in shaping innovative digital strategies and delivering impactful campaigns for our clients. Apply now to embark on an exciting career as a Junior Digital Planning Executive. To explore this opportunity, please complete the application process here. Additionally, you may send us your updated CV to [email protected] along with the below details (so we are able to expedite the application process) :- Name: Mobile: Email: LinkedIn profile link: Current company: Designation: Total years of work experience: Relevant years of experience in Digital Media Planning: Location of current residence: Are you comfortable working from Bengaluru: Current Annual Compensation (if split into fixed and variable, please specify): Expected Annual Compensation: Notice period: Please attach your CV. We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome! Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home. Follow us on LinkedIn to stay updated: Working with us (Our Culture & Ethos) Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..having a lot of fun as they do that! It is a place of incredible spirit, drive & growth! Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.Job tags
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