AB InBev India
Location
Bangalore | India
Job description
Job Description
AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.
Do You Dream Big
We Need You.
Job Title: Senior Analyst- Marketing Insights
Location: Bangalore
Reporting to: Manager – CP&A
1. PURPOSE OF ROLE
Responsible for Data Management, Analysis, Reporting & Tracking of Insights and delivering ad-hoc requests for Marketing Insights (Shopper and Consumer Insights). Working with the in-country Insights teams to deep dive on business issues, provide recommendation and enable business take right decisions by using tools like Kantar Explorer, Nielsen Answers, SQL, IBM survey reporter (RFS).
1. KEY TASKS AND ACCOUNTABILITIES
Design and drive solutions to business issue
· This role will be performing data analysis on data like brand/category/ segment/ region sales numbers, consumer and shopper qualitative or quantitate information, etc.
· Requires analyst to investigate the hypothesis received from business by looking into various data sources such as Brand Health, Brand Equity, Sales data from Nielsen etc
· Resolve by self or escalate to the Insights Project Manager, any issues/challenges which may arise to ensure minimum TAT (turnaround time)
· Work on end-to-end project and present data and reports in an easy to 'read and comprehend' manner
· Incorporate feedback provided by Insights Project Manager post review of reports/analysis generated
· Ensure recurring reports and ad hoc analysis are delivered with 100% accuracy & as per agreed timelines
· Management of Brand Health Dashboards and Preparation of Global/ European decks
Timeline Definition for Ad-hoc business issue
· Work with Insights manager to decide Time Estimation and Timeline Definition for every approved Request
· Responsible for communication of timelines to the Brand/Insights team
3. BUSINESS ENVIRONMENT
Primary challenges include insufficient or delayed data availability, ensuring 100% accuracy in the reports prepared and shared, limited co-operation from stakeholders etc. (like agencies/Brand/Trade Marketing etc.), ensuring reports are delivered as per schedule and presentation of data and reports in an easy to read and comprehend manner. (This is an offshore role and requires comfort with working in virtual environment).
4. QUALIFICATIONS, EXPERIENCE, SKILLS
Education
· Graduate/Masters in the field of Business, Marketing, Retail analytics, or other equivalent degree or equivalent work experience
Experience
Technical Competencies
Language Skills
Job tags
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