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Junior Copywriter


The Starter Labs


Location

Delhi | India


Job description

Job Purpose

The Junior Copy Writer is responsible for maintaining a leadership position in the market by contributing to: Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches Creation of innovative, creative solutions across platforms Smooth inter-department collaboration

Role Responsibilities & Deliverables

Strategic Work with content partners to generate new concepts and opportunities Create case studies along with the Account Management team to be used for award entries, partnerships and pitches Communication & Coordination Attend mid-size campaign briefs by the Account Management team Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship

Creative Strategy Decode briefs along with the account management team Brand strategy & execution plan basis the decoded client brief for campaigns Brand strategy for new client pitches Pitch mid-size campaigns to clients along with the Account Management team Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships Creative Execution Create contextual, innovative content Collaborate with functional teams for executing client briefs Work closely with arts & graphics, video and production teams to co-create content

Conceptualize ideas related to influencer associations Ensure accurate referencing and industry benchmarking by the team

Desired Qualifications & Experience UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory. Candidates with 1.+ years of work experience can apply. Prior experience in Social Media and online content creation will be preferred Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it


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