Define paid marketing strategy for Search, display, Amazon marketing & Social Knowledge of Amazon Central must. Should know how to make edits to the product listings, resolve queries through support, knowledge of A+ content and brand registry
Manage daily operations of search, display, Amazon & social media to drive customer acquisition
In-depth understanding of Google/Facebook & Amazon platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
Provide hands-on optimization of ad campaigns across all marketing channels
Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
Build strategies and tactical approaches learning through user behavior and analytics
Work closely with the other teams and stakeholders to ensure acquisition goals are met.
Proactively identify new channels and opportunities to drive efficacy for business
Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities.
Create weekly and monthly reporting of KPI's
Must Have
2 - 3 years of experience of executing paid marketing campaigns on Search, Social & Amazon ads
Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads, Amazon ads & Facebook ads
Proven record of PPC campaigns with impressive ACOS & ROAS deliveries.
Candidates from Pune/Hyderabad location are mostly preferred
