Location
Ludhiana | India
Job description
We make fabrics and garments with creativity
- We're in this business Since 1982 and we provide the best products
The Role You Will Be Responsible For - Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
- Using customer insights to construct effective CRM campaigns.
- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
- Designing and developing strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measurethe success of employer branding initiatives.
Ideal Profile - You have at least 2 years experience ideally in Brand / Product Management within Industrial industry.
- You have solid experience in a regional role ideally including experience covering India.
- Experience within Employer Branding, CRM / Loyalty Marketing and Demand Generation / Customer Acquisition Funnel would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are highly goal driven and work well in fast paced environments
What's on Offer - Regional Role
- Join a market leader within Manufacturing
- Opportunity to make a positive impact
- Strong opportunities to progress your career
Job tags
Salary
