Vance
Location
Bangalore | India
Job description
We re searching for a highly capable Growth and Marketing professional who will steer Vances global growth initiatives. Your comprehensive marketing strategies will serve as the cornerstone for Vances market penetration and user acquisition. If youre a master of both analytics and creativity with an affinity for fintech, Vance is your ideal playground.
What You ll DoStrategic Marketing/Growth Development : Develop and execute dynamic marketing plans that align with our global growth objectives.
Data-Driven Growth Initiatives : Utilise advanced analytics and models to inform and optimise acquisition strategies.
Launch & Expansion Efforts : Lead go-to-market (GTM) strategies for new products or geographies, seamlessly coordinating across teams.
Affiliate & Partnership Programs : Establish and grow revenue-driving affiliate and partnership initiatives.
Budget Management & ROI Optimisation : Manage marketing budgets to maximise ROI, adapting as necessary.
Lifecycle Engagement & Retargeting : Architect and execute campaigns to improve user engagement and re-engage dormant users.
Qualification : Education in Engineering/Business or equivalent experience in Growth, especially in fintech.
Budget Efficiency : Proven ability to achieve significant results with minimal budgets.
Marketing Skillset : Solid experience in guerrilla marketing and community-driven tactics.
Fintech Understanding : Bonus points for experience in or understanding of the fintech sector and international markets.
Impactful Execution : Demonstrable history of scaling business revenue through strategic initiatives.
Strategic Thinker : Proven ability to develop innovative and effective marketing strategies.
Data Savvy : Strong analytical skills, capable of interpreting data to drive decisions.
Industry Aware : Preferably with knowledge of or experience in the fintech landscape.
Global Mindset : Experience or deep understanding of Western and/or Middle Eastern markets is a plus.
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