Digicial Media
Location
Raipur | India
Job description
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns.
Digital Marketing Specialist Skills
1. Digital Strategy Development
Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
2. Content Creation and Marketing
Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
3. Search Engine Optimization (SEO)
Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
4. Social Media Management
Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
5. Data Analysis and Interpretation
Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
6. Marketing Automation Tools
Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
7. Conversion Rate Optimization
Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
8. Digital Advertising Platforms
Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more. Skill in keyword selection, ad copywriting, budget management, and optimization. Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
9. Analytics and Reporting
Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
10. Creative Design Basics
Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
11. Project Management
The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
Job tags
Salary
