Account Manager - Web Analytics
Location
Chennai | India
Job description
Company Description
Company Description
Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.
Job Description - Create a tracking framework or process to ensure all-important digital KPIs are properly tracked
- Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.
- Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.
- Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties. Required Skills
Qualifications 4+ years in digital Analytics/ Media – preferably with global clients
A history of using web analytics such as GA, GA4 or Adobe
Strong on implementation tools such as GTM, Adobe Launch, Ensighten, Tealium
Hands-on experience in SQL.
HTML and JavaScript skills.
Diligent with strong attention to detail
Highly self-motivated and well-organized
Strong quantitative, analytical, and problem-solving skills
Excellent verbal and written communication skills
Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process
Additional Information Flexible to work across different time zones/shifts (including night shift)
Job tags
Salary
