Location
Bangalore | India
Job description
Company Overview
At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR.
Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada,Tiger Global and Vitruvian Partners.
We are addressing a massive problem and going after a huge market. We're trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we're here to do the best work of our lives.
If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you.
We are seeking an experienced and results-driven person to lead our SME portfolio. As the Head of SME biz, you will be responsible for growing the SME base and capturing more of their wallet share. You will work closely with category leads from 2W, trucks and New Initiatives to drive growth. Your user obsession, proficiency with data analysis and ability to craft and lead multi-channel marketing initiatives will be crucial for achieving our growth objectives.
Responsibilities - Customer Lifecycle Management:
- Develop and implement strategies to optimize the customer journey across all touchpoints, from acquisition to retention and advocacy.
- Collaborate with cross-functional teams to create personalized and engaging customer experiences at each stage of the lifecycle.
- Utilize data-driven insights to identify opportunities for enhancing customer engagement, loyalty, and lifetime value.
- Team Leadership and Motivation:
- Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities.
- Foster a collaborative and positive work environment that inspires creativity, innovation, and continuous improvement.
- Set clear goals and objectives for team members, monitor performance, and provide constructive feedback to drive results.
- KPI Achievement:
- Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.
- Develop and implement strategies to consistently meet or exceed KPI targets, such as customer acquisition, conversion rates, and revenue growth.
- Analyze marketing data and provide actionable insights to optimize marketing efforts and improve ROI.
- User Obsession:
- Cultivate a deep understanding of our target audience and their needs, preferences, and behaviors.
- Work with the category teams to continue improve customer experience
- Champion a user-centric approach throughout the marketing team, ensuring that all marketing activities are driven by a relentless focus on the customer.
- Stay abreast of industry trends, market dynamics, and emerging technologies to identify opportunities for innovation and differentiation.
- Multi-Channel Marketing:
- Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, content marketing, and offline channels.
- Collaborate with internal teams and external agencies to create compelling marketing assets and content that resonate with the target audience.
- Continuously optimize marketing channels and tactics based on performance data and market insights to drive down CAC and user subsidies
Skills - Stakeholder Communication: Drive stakeholder alignment, efficient cross-functional collaboration, handling negotiation and conflicts, proactive and transparent communication
- Team Leadership : Build, lead, and mentor a high-performing team. Foster a culture of collaboration, innovation, and continuous improvement within the team.
- Market Research: Conduct thorough market research and competitive analysis to identify market trends, customer preferences, and opportunities for differentiation.
- User Obsession: Develop a deep understanding of customer needs, pain points, and behaviours across various business verticals. Translate customer insights into actionable strategies.
- Roadmap Planning : Shape and manage the marketing roadmap, considering the requirements and priorities of each business vertical. Collaborate closely with cross-functional teams to prioritise key objectives and projects.
- Product Thinking: Should have product thinking, structured approach to problem identification and validating them, a good prioritisation process and ability to leverage product or marketing toolkits or both depending on need
- Data/Metrics Driven: Proficient in defining KPI performance indicators (KPIs) across customer lifecycle, and regularly assess performance. Utilize data-driven insights to make informed decisions and iterate on roadmap & strategies.
- Multi Channel proficiency: Proficient with DM, offline, Social and other channels. Optimize between them as the basis stage of evolution and ROI. Have a knack for right creative.
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