dentsu
Location
Pune | India
Job description
Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
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Job Description Summary
We are seeking a highly experienced and result oriented DCO manager with skills spanning from Creative Optimization, Stakeholder Management, Campaign Execution & QA, Strategize, Report & Analyze. The successful candidate will play a crucial role in optimizing and maximizing the performance of our digital advertising campaigns on various platforms, including Studio and Smartly.
Job description:
1. Strategically plan, execute, and optimize digital advertising campaigns using DCO platforms like Studio and Smartly.io.
2. Continuously monitor campaign performance and proactively identify opportunities for improvement.
3. Implement A/B testing and other optimization strategies to enhance campaign effectiveness.
4. Generate insightful reports detailing campaign performance, key metrics, and actionable recommendations.
5. Provide regular updates to internal stakeholders on campaign progress and optimization strategies.
6. Collaborate with cross-functional teams, including branding teams, creative, analytics, media, CRM and account management, to align campaign strategies with overall business objectives.
7. Understand and stay current on industry trends, competitive landscape and internal product development efforts.
Requirement:
• Are a tech Graduate/MBA with experience performance marketing/Paid Search (PPC) & Paid Social Strategy
• Have hands on knowledge of Facebook Business Manager, Analytics, DV360 and CM360.
• Hands-on on DCO platforms like Smartly, Jivox, Studio would be a great advantage.
• Strong communication and collaboration abilities.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced excel and Microsoft office skills
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