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Location

Noida | India

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Job description

Experience: 2-3 years

Salary: Upto 40-45k

Job Description

Key Responsibilities:

• Develop and execute a comprehensive marketing automation strategy aligned with business goals.
• Implement and optimize marketing automation workflows to nurture leads, drive engagement, and enhance the customer journey.
• Oversee marketing automation tool selection, implementation, and management(e.g., HubSpot, WebEngage, or CleverTap).
• Stay current with industry trends and platform updates to maximize the efficiency of marketing automation processes.
• Design, build, and deploy automated marketing campaigns across various channels such as Email, WhatsApp, Sms and Push Notifications.
• Collaborate with cross-functional teams to integrate marketing automation into broader marketing initiatives.
• Develop and execute lead nurturing programs to move prospects through the sales funnel.
• Implement segmentation strategies based on customer behavior, demographics, and other relevant factors.
• Utilize data and analytics to measure campaign performance and identify areas for improvement.
• Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.

Requirements

• 2 years of email marketing campaign experience.
• Hands-on experience in creating effective Emails, WhatsApp, and SMS campaigns.
• Tech-savvy with problem-solving skills and data analysis capabilities.
• Strong written and verbal English communication skills.
• Self-motivated, detail-oriented, and comfortable in a data-driven business environment.

Skills: marketing automation,email,sms,whatsapp,campaigns

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Salary