Associate Vice President - SMB Strategy, JioCinema
Viacom18 Media Private Limited
Location
Mumbai | India
Job description
Viacom18's JioCinema, India's premium digital streaming platform is now emerging as the undisputed leader in the realm of sports and premium entertainment. On sports, JioCinema is home to the India's biggest live sporting event 'The Indian Premiere League', and global sporting IPs like FIFA, IPL, LaLiga, amongst others. On entertainment, JioCinema, a powerhouse of stories boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment that will present real-time uninterrupted streaming of premium global titles from across leading studios like Warner Bros. Discovery, NBCUniversal is set to establish JioCinema as the ultimate entertainment destination. With 'new movies every week', 'new episodes everyday', and '24x7 non-stop non-fiction reality and live sports in ultra-HD across languages and genres, Jio Cinema is a game changer in the Indian Entertainment Ecosystem. JioCinema is available for Android, iOS, and for web users on
What you'll do:
- SMB Business Expansion: Lead the growth and expansion of our SMB business segment by devising innovative strategies to penetrate new markets and drive revenue growth
- GTM Strategies: Craft compelling narratives tailored to the unique needs of our target audience. Develop and implement strategic plans considering market dynamics, client requirements, and competitive landscape
- Market Interaction: Proactively engage with clients, agencies, and internal teams to ensure seamless collaboration. Collaborate effectively with Marketing, Brand Solutions, PRS, and Ad Operations teams to ensure flawless execution of campaigns and initiatives
- Market Insights: Acquire a profound understanding of the digital landscape, digital agencies, and SMB clientele. Stay abreast of market trends, competitive positioning, and emerging opportunities
- Sales Support and Enablement: Actively support the Sales team by providing strategic guidance, enabling client education, acquisition, and retention efforts. Devise client onboarding and retention strategies and serve as the primary contact for sales enablement across client categories and digital agencies
- Pricing Strategy and Optimization: Develop and maintain pricing strategies, demand, and yield planning initiatives to optimize revenue generation
- Revenue Growth Initiatives: Identify key categories and advertisers, establish revenue aspirations based on digital video media spends, and provide strategic advice for client creative solutions and overall business development
- Cross-Functional Collaboration: Collaborate with cross-functional teams for Adtech Planning and Product Innovation, driving post-campaign evaluations, competition analysis, and revenue tracking
- Stakeholder Management: Act as the main point of contact between the team and V18 POCs from a sales/revenue perspective, fostering productive partnerships and ensuring alignment with company goals
Who should apply:
- Demonstrable experience in business development, sales, or analogous roles, preferably within digital platforms, OTT, social media, or sports channels
- Profound understanding of digital agencies and SMB clients
- Proven capability to devise effective Go-To-Market strategies that resonate with market dynamics
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Detail-oriented and able to manage multiple projects simultaneously
- Excellent communication skills to effectively present findings and insights to both technical and non-technical stakeholders
- Candidates with ability to inspire the team to deliver results and comfortable with data and analytics to build client strategies
- Candidates with experience working with and managing various stakeholders – internal as well as external
- Candidates with 10-14 years of total experience of revenue/product strategy, customer success or account management experience in Digital Enterprise
- Preferred Qualifications is MBA from Tier 1 institute
Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
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