Walkwel Technology
Location
Sahibzada Ajit Singh Nagar | India
Job description
Job Role - Google & Facebook Ad Expert
Location – Quark Atrium, Mohali
Experience - 5+ years.
Workplace Type - Onsite (5-days' Work from office)
Key requirement - Experience handling bigger portfolio for ad campaigns
About Role
We are looking for a seasoned Senior PPC Advertising Expert with a proven track record of managing successful online advertising campaigns, specifically on Google and Facebook platforms. The ideal candidate will have in-depth knowledge of PPC strategies, hands-on experience with large monthly budgets (up to 1 CR), and a strong analytical mindset to optimize campaign performance.
On a day-to-day basis, you will be responsible for:
· Developing, implementing, and optimizing PPC campaigns on Google Ads and Facebook Ads.
· Conducting keyword research and analysis to identify high-performing keywords for campaign targeting.
· Managing ad budgets effectively to maximize ROI and achieve campaign objectives.
· Monitoring and analyzing campaign performance metrics, making data-driven decisions to enhance results.
· Creating and testing compelling ad copy and creative elements to improve click-through rates/conversion rates.
· Implementing A/B testing strategies to refine ad targeting, messaging, and landing pages.
· Staying updated on industry trends and platform updates to implement best practices.
· Collaborating with the marketing team to align PPC strategies with overall marketing goals.
· Generating detailed performance reports and presenting findings to stakeholders.
· Identifying opportunities for campaign expansion and optimization.
Required Skills: Google Ads, Facebook Ads, PPC campaign management, Budget optimization, Keyword research, A/B testing, Data analysis, Conversion rate optimization.
Experience managing monthly budgets of approximately 1 CR.
Behavior & Mindset:
· Analytical mindset with a focus on data-driven decision-making.
· Clear and effective communication skills.
· Proactive problem-solving approach.
· Ability to work collaboratively within a team.
· Detail-oriented with a focus on quality.
· Adaptability to changing campaign requirements.
· Customer-focused mindset.
Benefits & Perks:
· Paid annual & sick leaves.
· Private health insurance plans for your well-being.
· Engaging and open culture in the workplace.
· Recognition and rewards through quarterly awards.
· Training programs for skill enhancement.
· Generous refer-a-friend scheme.
If you believe your skills align with the requirements of this position, please reach out to our hiring team at [HIDDEN TEXT]. Feel free to share your questions via email or connect with me for a quick chat. We look forward to welcoming a seasoned PPC Advertising Expert to our dynamic digital marketing team!
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