Developing and implementing comprehensive digital marketing programs across all digital channels
Full-stack digital marketer spanning Web SEO/SERP, database marketing, email, social media, and display advertising campaigns, for lead generation
Create, execute, monitor, and analyze the results and effectiveness of campaigns across all channels, and deliver actionable insights and recommendations, and generates weekly reports on the digital marketing portfolio
Developing and monitoring the optimal digital marketing budget across different channels on a per campaign basis
Monitor and provide direction to digital marketing agency
Individual contributor with opportunity to build and lead a team as scope and business grows
EXPERIENCE EXPERTISE:
Minimum 8 years experience in pure digital marketing in the B2B professional services space
Advanced Digital Marketing certification(s) is a must
Working knowledge of tools and techniques of PPC, SEO, social media, display advertising, email marketing, marketing automation, and analytics tools, across LinkedIn, and other B2B channels
Handled level-1 back-end coordination with IT and networking teams
Managing digital marketing agencies would be a plus
