Bachelor's degree in marketing, Communications, or a related field.
Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful social media campaigns.
In-depth knowledge of social media platforms, trends, and best practices.
Strong written and verbal communication skills.
Experience with social media analytics tools and the ability to interpret data to drive strategic decisions.
Creative thinking and the ability to generate innovative content ideas.
Familiarity with social media advertising and paid campaigns.
Excellent time management and organizational skills.
Ability to work independently and collaboratively in a fast-paced environment.
Responsibilities
Develop and implement social media strategies : Create and execute comprehensive social media strategies that align with the companys goals and objectives
Content creation and curation: Generate engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others
Social media calendar management: Plan and schedule posts across all platforms, ensuring a consistent and cohesive brand presence
Audience engagement: Foster community growth and engagement by responding to comments, messages, and mentions
Monitor trends and conversations relevant to the industry
Campaign development: Conceptualize and execute social media campaigns to promote brand awareness, product launches, and special events
Analytics and reporting: Utilize social media analytics tools to track and analyze the performance of campaigns and channels
Provide regular reports with insights and recommendations for improvement
Stay updated on industry trends: Keep abreast of the latest trends in social media, digital marketing, and industry-specific trends
Apply insights to enhance the companys social media strategy
Collaboration with cross-functional teams: Work closely with marketing, communications, and design teams to ensure alignment and consistency across all brand communications
Crisis management: Develop and implement crisis management protocols for social media, responding effectively to negative comments or situations
Online Reputation Management: Manage Glassdoor and other relevant profiles to maintain company s reputation
