Conversion Rate Optimization Specialist
Location
Chennai | India
Job description
About us:
Notion Press is India's largest book publishing platform with over 60,000 books published and sold in 150+ countries. We are a 10-year-old platform and currently publish a new book every 30 minutes. Notion Press is a global platform for anyone who believes in the power of words and the impact it can have on the world we live in. Our vision is to democratize publishing and help writers to publish and sell their books directly to readers around the world. We are a 100+ strong team currently operating in India, looking to expand to South-East Asia, Europe and North America.
Key Responsibilities::
- Optimize the visitors to lead conversion rate
- Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.
- Monitor and analyze website and digital campaign performance using web analytics tools.
- Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
- Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
- Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
- Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates.
- Stay up-to-date with industry trends, best practices, and emerging technologies in conversion rate optimization.
- Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization.
- Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics.
- Conduct surveys, user interviews, usability tests, and other research methods to gather qualitative and quantitative data on user behavior, preferences, and pain points
- Collaborate with cross-functional teams, such as designers to determine research objectives and inform the design process through concise reports and presentations
- Create user personas and customer journey maps to provide insight into user-centered design decisions
- Analyze and interpret research findings to provide actionable recommendations that can improve click to conversion rate
Qualifications::
- Proven experience as a Conversion Rate Optimization Specialist or similar role.
- In-depth knowledge of web analytics tools such as Google Analytics and Hotjar or relevant tools
- Proficiency in A/B testing and optimization techniques.
- Familiarity with CRO tools and platforms like Optimizely, CrazyEgg, or VWO.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Detail-oriented with a focus on accuracy.
- Ability to work independently and collaboratively in a team environment.
Sound like a fit We can't wait to hear from you.
BENEFITS:
Our benefits package includes the best of what leading organizations provide, such as:
- A flat and transparent culture and chance to work with the leadership team of a high-growth startup
- Best learning and development opportunities, a chance to have a big impact in a hyper-growth setup
- The possibility of having a huge societal impact - we help writers fulfil their dreams and our books reach hundreds of thousands of readers across the world
- Other Benefits - Employee Stock Options, Paid Time Off for Annual Vacations, Healthcare Insurance, Access to Co-Working Space across India and Telecom Reimbursement
DIVERSITY AND INCLUSION: Notion Press is proud to be an equal opportunity employer; we don't just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As of January 2021, we have achieved our 'Gender diversity' goals. Women comprise fifty percent of our workforce.
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