Digital Marketing Manager
Location
Gurgaon | India
Job description
• Plan, execute and optimise performance marketing campaigns for Influencer videos on YouTube & Meta for
our clients.
- Develop and implement action-oriented strategies to drive and optimise views, clicks, leads and other key metrics.
- Track and analyse campaign performance using relevant metrics and tools, providing regular reports to clients.
- Conduct daily monitoring and optimisation of campaigns to ensure maximum effectiveness and ROI.
Plan & Execute Emailer campaigns for Cre8r to onboard Influencers and Clients using Mailchimp or Brevo
- Plan & Execute Whatsapp campaigns for Cre8r to onboard Influencers and Clients using WABA / Karix
- Plan & Execute SMS & Call campaigns for Cre8r to onboard Influencers and Clients using Exotel
- Collaborate with the creative team to ensure ad creatives align with campaign objectives.
- Implement and optimise SEO strategies on Influencer videos to improve organic visibility and traffic for those
videos on Youtube & Meta platforms.
- Stay up-to-date with industry trends, algorithm changes, and emerging opportunities in digital marketing.
- Co-ordinate directly with Client on case-to-case basis to understand the exact requirement/s and plan all the
necessary steps to ensure smooth execution as per the best industry standards or defined SOP’s
- Work closely with the Business team to plan & execute campaigns
- Coordinate with a campaign management team for smooth execution of client’s campaigns
- Make sure that all internal & external trackers are regularly updated in the client’s template
- Ensure that the management dashboards are maintained & implemented as per SOP
- Efficient coordination & team work with internal & external stakeholders and other colleagues.
- Escalate irregularities & inefficiencies in the role, function, department and company to the management as & when.
Job tags
Salary