Master's degree in marketing, business administration, or a related field (MBA preferred)
10 - 12 years of experience in global integrated marketing, preferably in the BFSI, IT/ITES and Fintech with proven ability to grow the business, acquire new customers, lead market expansion via marketing and branding activities.
B2B tech solutions/services marketing
Product GTM, Tech solutions GTM strategy formulation and execution
Content management and Content marketing
Demand generation and paid campaign management
Lead generation, lead nurturing and email marketing
Exposure across all formats of Events and Conferences
SEO and SEM, Social media marketing
Marketing analytics and Reporting
Analyst interaction and Influencer marketing
Global stakeholder management
Budget and program management skills
Excellent communication skills
Responsibilities
Lead technology marketing and go-to-market for Acuity be-spoke data and technology solutions targeted at global banks, asset managers, hedge funds, investment banks, private equity etc.
Responsible for developing solution and product positioning and messaging that resonates with banking and financial services customers.
Develop and execute the GTM strategy for Acuity technology solutions covering North America, EMEA and APAC regions keeping in mind the regional market dynamics, competitive landscape, and customer insights.
Create traction with large accounts for cross-sell and up-sell Acuity technology solutions
Collaborate with product management to understand the features, capabilities, and value propositions of our technology solutions and effectively translate them into compelling marketing messages and positioning.
Create and manage marketing campaigns, including online and offline channels, to generate demand and drive brand awareness for our technology solutions.
Develop comprehensive marketing collateral, including sales enablement materials, case studies, white papers, and product presentations, to support the sales team in effectively positioning and selling the technology solutions.
Track and analyze key performance metrics to evaluate the success of marketing campaigns and initiatives, providing recommendations and adjustments as needed.
Identify impactful events and conferences for branding, visibility and showcase thought leadership.
Collaborate with the content and digital marketing teams to develop impactful content and drive lead generation efforts for our technology solutions.
Act as a subject matter expert for the technology solutions, providing thought leadership and training to internal teams.
