Intellect Design Arena Ltd
Location
Gurgaon | India
Job description
Role - VP Product Marketing Location - Gurugram (Work from Office) Experience - 15+ years
Important Note : Banking or Banktech background is a prerequisite. About Us - Intellect Design Arena Limited is a global leader in Financial Technology for Banking, Insurance and other Financial Services. With a rich suite of products across the organization, we are an authority on vertical and integrated products that enable institutions to meet their ambition to be the principal service provider to their customers. Our commitment is to take banking into the future, anticipating and solving needs of tomorrow’s businesses. We create financial technologies that help banks lead businesses on the path to growth and success. Our solutions help move the banking world forward; because that’s what happens when the world knows it has financial institutions they can rely on. This is the philosophy that we at Intellect follow and our commitment to our customers’ success. A uniquely focused Products business, over $270 million Intellect Design Arena group has the soul of an agile start up, with the maturity of an established specialist in designing advanced technology products for global financial platforms across Global Transaction Banking (GTB), Global Consumer Banking (GCB), Insurance (Intellect AI) and e- Governance (GeM). Intellect provides full spectrum, fully integrated products that run in over 250 financial institutions, across 90+ countries. With over 6000 solution architects, domain and technology specialists, backed with over 30 years of deep domain expertise, Intellect is the brand on which progressive financial institutions rely on for transformation initiatives. Our aggressively customer-centric design philosophy has enabled the engineering of agile & holistic digital solutions, with full lifecycle enablement and industry-leading performance assurances. Explore more about us at : You'll be responsible for strategic planning, identifying and analyzing customer demand, developing the annual marketing plan, building campaign programs, generating and managing the funnel, planning and running campaigns and events, working with press and industry analysts, liaising with senior stakeholders, and managing the budget to maximize return on Marketing Investment. End-to-end marketing of complex digital projects – working with highly skilled multidisciplinary/cross functional teams both on-shore and off-shore – and ensuring our client’s expectations are managed and met Key Accountabilities Lead Marketing for Lending, Cards, Core Banking amongst other Banktech solutions . Lead Regional Marketing for select countries as per Business need and holistically own the mandate of driving Brand, Thought Leadership, Media and business initiatives. Develop global campaigns / marketing initiatives, to meet the specific regional goals and market opportunity, ensuring alignment with senior stakeholders; Industrialize and develop global campaign topics and global launch plans based on the needs of targeted buyers across relevant banking and finance segments; Support an appropriate mix of integrated campaign tactics, including major events, event series, round tables, email, webinars, telemarketing, social media, etc, to support the Regions; Report on KPIs, track results, manages the lead qualification and handover process to Inside Sales. Authoring white papers, blogs. Create new format content with key industry partnerships. Working with customers on joint press releases and also to create new opportunities to heighten Brand Awareness + recognition in the market. As a senior member of the team, you will also be required to guide, mentor team members. Required Skills: Experience: 15+ year in operational/field marketing or similar functions Having Banking / Banktech experience is a must. Product Management (Digital Marketing Platform strategy, development, positioning and market launch) Digital Transformation programs (Strategy, Technology, Execution & Adoption) Developing strategic partnerships & alliances with digital agencies, analyst firms & technology companies. Business development, managing corporate business plans and driving Enterprise-wide initiatives Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement); Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital and social media; Should be able to build campaigns and drive thought leadership through Brand Strategy, Content Marketing, Creative Development, Marketing Automation, Growth Hacking, Online Reputation Management Hands-on experience and proficiency with marketing automation platforms (Hubspot, GA, Linkedin, Marketo, Eloqua or the like), and Salesforce is required; Good track record of marketing or sales operations in B2B field marketing or in demand generation; Technology-savvy, with keen interest in emerging technologies and ‘all things digital’; Bachelor’s degree in Marketing, Business or Communications required. Excellent communication and client management skills. Must be a self-starter, who is able to work in a fast paced dynamic environment. Open for travel on demand as deemed necessary for the project delivery What we Offer: A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities. The chance to work on some of the most challenging, relevant problems in financial services & technology. A work environment built on collaboration, flexibility and respect.Job tags
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