Radiant Consumer Appliances Private Limited
Location
Secunderabad | India
Job description
1. Social Media Management:
• Creating and curating content for various social media platforms.
• Engaging with followers, responding to comments, and messages.
• Analyzing social media metrics to track performance.
2. Search Engine Optimization (SEO):
• Conducting keyword research.
• Optimizing website content, meta tags, and descriptions.
• Building backlinks and improving website authority.
3. Content Creation:
• Writing blog posts, articles, website copy, and social media posts.
• Developing multimedia content such as videos, infographics, and podcasts.
4. Email Marketing:
• Creating email campaigns.
• Managing subscriber lists and segmentation.
• Analyzing email open rates, click-through rates, and conversions.
5. Paid Advertising:
• Managing pay-per-click (PPC) campaigns on platforms like Google Ads and social media ads.
• Setting budgets, targeting audiences, and optimizing ad performance.
6. Analytics and Reporting:
• Monitoring website traffic using tools like Google Analytics.
• Generating reports on key performance indicators (KPIs) such as conversion rates, bounce rates, and traffic sources.
7. Conversion Rate Optimization (CRO):
• Analyzing user behavior on websites and landing pages.
• A/B testing different elements to improve conversion rates.
8. Digital Strategy Development:
• Collaborating with team members to develop comprehensive digital marketing strategies.
• Setting goals, defining target audiences, and selecting appropriate channels.
9. Influencer Marketing:
• Identifying and collaborating with influencers relevant to the brand.
• Negotiating partnerships and managing influencer campaigns.
10. Online Reputation Management:
• Monitoring online mentions and reviews of the brand.
• Responding to customer feedback and addressing any issues promptly.
• Implementing strategies to enhance the brand's online reputation.
Job tags
Salary
