LatentView Analytics
Location
Chennai | India
Job description
Experience: 3 to 5 Years Location: Bangalore Role: Data Scientist
Job Description: As a Data Scientist, you will work on some of the latest work around marketing analytics to solve complex business problems, and demonstrate significant business value to one or more stakeholders. In doing so, you will closely collaborate with a team of data scientists and consultants. Responsibilities: Structure and analyse major business and customer questions through a hypothesis-driven approach Performing the Advance EDA for a real time market using marketing data. Effectively communicate complex analytics to a broader audience in writing and presentation formats. Understanding the youtube marketing and Build Marketing Mix Models for various countries. Build framework with Metrics definitions, reporting design and data science (statistical + Marketing Mix Models) and analytics support and create interactive Trixs based on business requirements. Contribute to organisation building through training, mentoring and developing repeatable analytic approaches Primary Skills : SQL, R, Python, Machine Learning Secondary Skills : Strong communication skills Forecasting, Marketing lifecycle Measurement science for brand awareness Segmentation Channel performance TargetingJob tags
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