Quess Corp Limited
Location
Coimbatore | India
Job description
Job Description: Join our well-established B2B organization in Coimbatore as the Senior Marketing Executive, where you will play a pivotal role in driving end-to-end marketing campaigns while collaborating closely with our sales team to ensure continued growth. This hands-on role encompasses the full marketing mix, granting you the autonomy to lead campaigns, with a strong focus on direct marketing to segmented audiences through online and offline channels. Responsibilities: • Sales Collateral: Create a diverse range of online and offline materials to support our sales team, including brochures, presentations, case studies, and pitch decks. • Campaign Management: Oversee a variety of end-to-end marketing campaigns aimed at raising awareness and generating leads. This involves planning, segmentation, creative development, and execution. • Content Marketing: Craft long-form blogs optimized for SEO and our target keywords. • Website Management: Utilize our Content Management System (CMS) to update our website with relevant content, ensuring it is optimized for SEO, and track its performance using Google Analytics. • Social Media: Manage the posting and repurposing of content across our social media channels. • Email Marketing: Plan, create, automate, and execute email marketing strategies. • Lead Generation: Implement lead generation tactics and strategies to drive high-quality leads for the sales team. • Event Marketing: Plan and execute marketing activities for trade shows, webinars, and other events relevant to the B2B industry • CRM: Segment data for targeted campaigns and efficiently manage lead data. • Analysis and ROI: Collect and compile data for the Group Marketing Manager, tracking marketing expenditures. • Performance Reporting: Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team. • Collaboration: Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits. • Market Insights
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