OptimHire
Location
Pune | India
Job description
Job DescriptionData scientist specializes in collecting processing analyzing and interpreting large and complex datasets using statistical and machinelearning techniques.
Core Responsibilities:
o Analyze Design and configure the Digital Marketing analytics systems such as
o Google Tag Manager
o Google Analytics 4
o Google Ads setup and tracking
o Meta Facebook Ads setup and tracking
o Affiliate Marketing setups and tracking using Everflow and Impact.
Analyze and fix the core configurations across Digital Marketing analytics systems for consistent reporting and insights.
Implement serverside tracking for Digital Marketing and avoid use of thirdparty cookies. Implementation of Facebook Conversions API to switch from clientside signaling to serverside.
Ensure the daily/weekly/monthly reconciliation on Commerce orders across Digital Channels such as Google Meta and Affiliate.
Provide Digital Marketing analytics support for Peak season including reconciliation reports during peak season the insights for key campaigns and conduct corrective actions for effective execution of campaigns across various channels.
Ensuring data security privacy and compliance with relevant regulations and best practices.
Providing training and guidance to other team members including marketing data analysts and engineers on best practices and methods for marketing data analysis.
Requirements BE/BTech/MCA in computer science from reputed college.
Proven experience as a Digital Marketing Analyst for at least 5 years.
Project experience of design and configurations of Google Tag Manager Google Analytics 4 Google Ads Meta Facebook Ads and Affiliate Marketing using Everflow and Impact.
Project experience of running Channel and Campaign Analytics reports and deriving insights to Digital Marketing business users.
Excellent communication and collaboration skills with the ability to work effectively with crossfunctional teams and stakeholders.
Work Experience58 years (Senior Engineer)
digital marketing,google ads,google tag manager,google analytics
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