Email Marketing Specialist
Location
Pune | India
Job description
Job Description
Overview
Avalara is looking for an Email Marketing Specialist who will be responsible for executing marketing and transactional email campaigns using our marketing automation platform and key integrated technologies. This role requires extensive Eloqua experience, very strong process and project management skills, and outstanding attention to detail in all aspects of responsibilities.
The Email Marketing Specialist will work directly with Campaign Management and global marketing teams and be responsible for all technical aspects of the marketing automation journey within the Eloqua platform: building/managing assets (emails, segments, campaigns, dynamic content, etc.), editing, testing, and deploying. Quick and timely communication with all key stakeholders and team members is vital to the success of this role.
Responsibilities
Serve as the technical subject matter expert in marketing automation:
- Identify and implement email and marketing automation best practices to improve customer experience and drive business results.
- Work with Campaign Management or marketers to gather campaign requirements and translate business needs into technical execution for email campaigns. Must help decide best course of actions (e.g., blast, trigger, nurture email programs) to accomplish campaign goals.
- Be adept at running QA on campaigns to ensure we provide an outstanding experience to our audiences and have proper data flow/attribution for each campaign – as well as comply with key external and internal compliance requirements.
- Understand Avalara’s data structure and basic flow of data throughout key systems. Ability to troubleshoot email issues that involve data flow.
Manage projects from start to finish:
- Manage the progression of each email project assigned, ensuring we hit due dates and maintaining clear and timely communication with stakeholders and team members.
- Ensure our operational processes are followed and communicated to stakeholders. Educate team members on processes as needed.
- If blockers to due dates are identified, quickly and clearly communicate the issue with stakeholders, team members, and manager so issues can be resolved in a timely manner.
- Be comfortable taking on larger, ongoing projects to address best practice issues or operational process problems as needed. Work with manager to define the project from start to finish, set reasonable milestones and timelines, and push the project forward.
Drive email best practices:
- Build, edit, test, and deploy marketing automation journey and email communications in Eloqua to acquire new customers and to engage and grow existing customers.
- Automate repeatable processes in the technology for scalability.
- Ensure compliance (CAN SPAM, GDPR, CASL, etc.) while executing email marketing campaigns and collecting data.
- Develop reporting skills and be able to interpret results with stakeholders as needed.
- Ability to follow defined operational processes as well as create new processes and maintain documentation as needed.
Develop repeatable segmentation processes:
- Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, firmographic, geographic characteristics, etc. Requires core understanding of Avalara’s systems and data.
Qualifications
- Bachelor’s Degree – degree in Business, Marketing, Operations, or Communications a plus
- Strong command of the English language
- 2+ years experience working in Eloqua or equivalent MAP tool (Pardot, Hubspot, Marketo) required
- Strong critical thinking, analytic, and problem-solving skills (“no detail is too small” attitude)
- Basic understanding of email HTML
- Strong sense of urgency and experience in deadline-driven projects
- Superb organizational skills and ability to effectively manage multiple priorities and tasks simultaneously
- Excellent verbal and written communication skills
- Demonstrated outstanding attention to detail
- 2+ years of marketing experience preferred
- 2+ years of using Salesforce preferred
- 1+ years Workfront (or similar work/project management solution) experience preferred
- Project management experience preferred
About Avalara
About Avalara:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.
Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
Job tags
Salary
