Digital Placement
Location
Hyderabad | India
Job description
Primary Skills
The Site Optimization & Analytics Specialist will support in eCommerce metrics testing and optimization initiatives. This individual will be responsible for executing the testing roadmap for our web and app properties and development and implementation of analytics tracking requirements. The Optimization & Analytics Specialist will be a primary point of contact for all aspects of testing and will interface with stakeholders such as Product Management Marketing GMs and Business Intelligence. Our analytics & testing roadmap covers a broad spectrum of tracking and experimentation including site/platform features promo and pricing changes design enhancements and site algorithms. We are looking for someone with a passion for Analytics & A/B testing who can support and drive our tracking and testing initiatives with an advanced marketing technical and analytical skill set.
Detailed Job DescriptionResponsibilities:
Prioritize and manage experimentation roadmap
Lead discussions with stakeholders to understand test goals and business impact
Identify opportunities to run tests based on effort site traffic and competing tests
Own A/B and multivariate test design execution and documentation
Work closely with developers to build out testable features in accordance with requirements
Monitor tests throughout their lifecycle to ensure testing fidelity and validity
Evaluate the impact of concurrently running tests promotions launch of new features and other website changes that might influence test results
Conduct experiment analysis help uncover changes in metrics identify shifts in user behavior and effectively communicate the story behind test data
Drive the test communication process inform stakeholders of test status provide visibility into test outcomes suggest recommendations for follow up tests and populate experimentation roadmap
Prioritize and manage product tracking requirements
Lead discussions with Product team members to understand their tracking goals and business impact
Own documentation of product analytics tracking and tools
Develop expertise in our analytics and tracking tools including Adobe Analytics Heap and GA4
Monitor product tracking tools for data integrity as site updates occur
Use site analytics and web site testing data to identify opportunities for improvement and develop informed business recommendations to share with the team
Requirements:
Minimum of 3 years experience using web analytics platforms and/or optimization tools such as Adobe Analytics Omniture SiteCatalyst Adobe Target (Test & Target) Google Analytics Optimizely Monetate etc.
Basic understanding of eCommerce business metrics and drivers; should be familiar with online shopping and eCommerce site metrics and drivers
Proven analytical skills demonstrated by the ability to collect and analyze data and make recommendations based on that analysis
Understanding of good test setup and metrics (basic statistics confidence levels etc.)
Excellent communication skills (written and verbal) both in articulating his/her ideas and gathering input from key stakeholders
Strong project management skills Minimum of 2 years experience driving experiments from ideation to completion
Ability to thrive in a fastpaced entrepreneurial environment with a focus on flawless execution with attention to detail accuracy and ontime delivery
Basic to advanced Excel and Powerpoint skills
Proficiency in SQL
BA/BS degree in economics mathematics marketing business or related field preferred.
Remarks/Notes If any
Should be willing to WFO from day 1
analytics,metrics,optimization,skills,adobe
Job tags
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