SEO Analyst

Location

Bangalore | India

Job description

Roles and Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and
• Perform ongoing keyword discovery, expansion and optimization
• reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Implement link building strategies and manage backlinks to build online authority
• Monitor paid search campaigns
• Follow SEO trends and stay up-to-date with new tools and practices
• Conduct keyword research using various tools (like Keyword Planner and Moz)
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Conducting keyword research using various tools (like Keyword Planner and Moz
• Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design
• Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Work experience as an SEO Analyst or similar digital marketing role
• Expertise in Google Analytics
• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
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Bangalore

Full Time

Job tags

Salary