Location
Secunderabad | India
Job description
- We are looking for a data-driven marketing professional who is passionate about driving value to customers using personalized engagement
- As an Engagement Lead, you will have the opportunity to work across the entire customer lifecycle to drive a prescriptive outcome(s) and successful delivery of engagements for customers across channels
- The Engagement Lead will ensure our customers are getting the most value out of the BondbloX App and will help prepare, manage, and deliver strategic engagements across channels for customers
- The candidate will have the following responsibilities:
- Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS
- Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)
- Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)
- Build and maintain a pipeline of qualified leads for the Sales team to pursue
- Improve user retention through new initiatives including referral programs
- Define key metrics and track them to measure short-term and long-term impact of engagement strategies
- Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management
- Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors
Skills experience we re looking for
- At least 2 years of experience in customer engagement, ideally at a B2C product company
- Customer engagement experience with a B2C wealth-tech/fintech company is a plus
- Proven track record of improving conversion rates, sales, other relevant metrics attributable to engagement campaigns
- Hands-on experience on engagement platforms like CleverTap, MoEngage, etc. is a must
- Excellent written and verbal communication skills
- Proficient in Microsoft Excel and PowerPoint, and data visualization
- Data-driven mindset
- Strong sense of ownership
- Ability to thrive in a fast-paced environment under work pressure
Job tags
Salary
