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Digital Marketing Manager


Frankfinn Aviation Services Pvt. Limited


Location

Gurgaon | India


Job description

About the Organisation

Frankfinn has been a trusted educational brand for more than 30 years in India as well as overseas due to our unwavering commitment to delivering top-quality training and a stellar track record in student placement. The global Aviation and Hospitality industry is booming, with high demand for skilled professionals in all areas. Frankfinn opens doors to numerous opportunities, setting our students on a path to success in these fields. Frankfinn has placed its students in International and Domestic Airlines, 5-star Hotel chains, Customer care, and Travel companies in India and abroad.

Frankfinn is the World’s No.1 Air Hostess training institute, where students learn skill-based training for pursuing careers in the dynamic fields of Aviation, Hospitality, Travel, Tourism, and Customer Service. Frankfinn is more than just a training institute; it's a diversified group with interests in security services and the entertainment industry. We have been honoured with the "Best Air Hostess Training Institute" award a remarkable 11 times in a row (2011-2022) by ASSOCHAM, a testament to Frankfinn’ s Quality Training and Highest Placements Track record. We have also been recognized with the Gold award for "Best Higher Vocational Institute for Skill Development" for four consecutive years (2016-2019) at the ASSOCHAM INDIA Summit-Cum-Awards Ceremony. The company is presently in a major expansion mode.

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About the Position --Digital Marketing Manager

We are looking for a highly motivated individual with a pleasing personality and exceptional communication skills, based in Delhi/NCR working as a Digital Marketing expert. Individuals who are working in a full-time role and have experience in digital marketing with a minimum experience of 5-8 years are invited to share their details.

Responsibilities & Experience

Will be responsible for driving qualified lead generation through the effective use of various digital marketing channels, day-to-day implementation of campaigns, and managing third-party relationships, affiliates, etc. ( experience of generating minimum of 50k leads per month) To plan, execute, monitor, and optimize paid marketing campaigns on various digital marketing channels to generate quality leads. Will own and lead the digital advertising activity at all stages of the funnel across multiple online channels including AdWords, Instagram, Facebook, YouTube, and other Social Media platforms Ensure cost per lead and CPA is achieved within budgets defined 5 - 8 years of hands-on experience in Lead Generation and Conversion Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts Vendor Negotiations Must have good analytical skills Must have excellent communication skills Proficiency with MS Excel and other MS Office tools

Qualifications

MBA – Marketing / Advertising / Mass Communication from a reputed Institute & and working in a reputed organization. Exceptional presentation and communication skills and a pleasing personality with working knowledge on MS Office


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