Zyoin Group
Location
Gurgaon | India
Job description
Responsibilities:
- End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)- Ownership of the brand's digital growth strategy for its D2C website to increase ROI - Analyse and optimise ad campaigns to increase return on investment (ROI)- Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics. - Recommend and execute experiments to improve learnings across marketing creatives and communication. - Should understand what kind of creatives and copies work for best conversions - Should have proven experience in setting up and using custom/lookalike audience - Coming up with automations - Line management responsibility for the digital marketing operations teams covering paid media. Requirements: - 2+ years of experience in Performance Marketing - Preferred experience in Ecommerce Industry - Has previously handled a monthly budget of minimum 2 lacs. - A good understanding of the principles and working of paid ads - Ideally experienced in D2C environments - A creative mindset, contributing new ideas and able to interpret situations to overcome challenges - A dynamic candidate who does not hesitate to take up new challenges Skills: - Facebook ad network & Google Ad network basic knowledge - Google Analytics basic knowledge - Dealing with policy violation - Ability to manage multiple brands - Proficiency in MS Excel/Google SheetsJob tags
Salary
