Product Marketing Manager
Location
Secunderabad | India
Job description
Who We Are
Syren stands at the forefront of transforming the supply chain industry. Our mission is to empower entities from startups to global enterprises, enabling them to optimize their supply chains with advanced digital solutions. We specialize in enhancing supply chain visibility and providing key metrics and analytics through cognitive AI. Our team is committed to innovating in supply chain management, focusing on improving transparency, efficiency, and decision-making for businesses worldwide.
Your Role
- Develop and implement go-to-market (GTM) strategies for key Syren Supply Chain products and initiatives.
- Craft compelling messaging that differentiates our products in the marketplace.
- Equip our sales team and partners with robust sales strategies, tools, and resources, including presentations, demo scripts, videos, case studies, and solution blueprints to highlight product value.
- Gain a deep understanding of our customers, competitors, and market trends to influence product development and marketing strategies.
- Represent Syren Supply Chain as a brand ambassador through public speaking, analyst briefings, and thought leadership (blogs, articles, social media).
- Collaborate with marketing teams to enhance brand awareness, lead generation, and sales progression.
- Serve as a subject matter expert in customer interactions and deal support.
- Establish and monitor key metrics for success in all your projects.
What You Need to Excel
- Minimum of 5 years in product marketing, preferably in supply chain technology or related fields.
- Minimum of 10 years of total marketing experience
- Exceptional written and verbal communication skills, capable of distilling complex technical topics into compelling narratives for sales and customer engagement.
- Analytical mindset, using data and insights to set clear success metrics and guide decision-making.
- Detail-oriented, with the ability to manage multiple projects with different timelines and stakeholders.
- Proven ability to collaborate and solve problems in dynamic and matrixed environments.
- Quick learner in understanding and communicating technical content.
- Positive attitude and a sense of fun.
- Experience in AI-driven analytics or supply chain solutions is a plus.
Important Information
This role requires you to work from our Hyderabad office 3 days a week, and work from home the rest of the week.
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