Marketing Automation Specialist

Location

India | India

Job description

The Campaign Manager is responsible for managing the marketing automation platform (Marketo) and fully leveraging its capabilities. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results-driven, has strong attention to detail, and has a passion for digital applications.

Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of client/internal email campaigns in collaboration with the Sales Manager. Do a thorough quality check of the email creative, campaign setup, and deployment activities.

Responsibilities

• Minimum 5-8 years of industry experience with 5+ Years of Marketo Experience
• Being able to do requirements gathering, campaign Design, customer data mapping, solution design, development, and deployment of campaign solutions
• Must have experience with developing landing pages and templates
• Marketo Lead management experience and hands-on data management experience for customer data
• Must exhibit a thorough conceptual understanding of the entire marketing promotions process & capabilities that support these using one of the below-mentioned Technology stacks
• Worked on at least 3-4 full lifecycles of campaign management Marketo Campaign and other digital marketing tools.
• Must have worked on HTML / CSS / Java Scripting / SQL / Bootstrap / Responsive
• Must have adequate knowledge of integrations of Salesforce / Websites / Microsoft Dynamics CRM and other third-party tools integration with Marketo and must have knowledge with REST and SOAP API, Integration
• Should be able to gather requirements effectively and provide best practices and solutions to client
• Performs day-to-day email marketing activities but not just limited to email campaign set-up, but also scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Work with campaign teams to map out campaign logic and workflows and update these workflows as changes to business requirements occur.
• Build automated campaigns, emails, landing pages, and forms in Marketo.
• Set up complex multi-series automated engagement campaigns that leverage filters, feeders, and segments.
• Implement quality control procedures to ensure campaigns are executed flawlessly
• Set up campaign reporting, monitor campaign success, recommend strategy/tactics to optimize conversion rates, and execute testing practices
• Ensure Marketo pages and templates are properly set up and tagged for reporting and traceability
• Stays up to date and recommends email marketing best practices with coding, design, and testing of email campaigns.
• Coach and mentor juniors/new joiners

Education :

• BE (Computer Science, Information Technology)
• BCA
• MCA

Technical Competencies:

• Marketo Knowledge
• HTML / CSS / Velocity Scripting / Basic SQL / Rest API Knowledge

Non-Technical Competencies

• Excellent Communication skills in English
• Analytical Thinking
• Quick Learner
• Team Player

Job tags

Salary