rpsg
Location
Mumbai | India
Job description
Saregama India Ltd. is a renowned Indian music label and India s only entertainment company with IP offerings across media channels (music films web series and TV serials) delivery platforms (physical and digital) and business models (licensing and Retail). Saregama is known for its music catalogue which consists of more than 142000 songs in all leading Indian languages built over a period of more than a century.
Key Responsibilities:
Handle 360 degree marketing campaigns for Live Events & Artists & Repertoire
Devise media strategy and planning across all mediums (digital print radio outdoor TV)
Understanding of social media running paid digital campaigns organic campaigns contests writing social copy working with designers to create social assets analyzing performance & growth
Post evaluation reports to be sent for all marketing activities
Keep a track of competition and their campaigns in the relevant space and report the same
Take charge of all operational processes for all marketing activities and ensure protocol is being followed.
Personal Characteristics:
A marketing enthusiast who has a passion for entertainment media
Good verbal and written communication skills.
Handson person ready to get their hands dirty with onground execution
A strategic thinker who can voice his/her opinion strongly
Strong negotiation tactics
A solution driven mind set
organic campaigns,social media,360 degree marketing,paid digital campaigns
Job tags
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