Global Serve Solutions
Location
Secunderabad | India
Job description
Call 6305459312, 972417982, 7092982513 Key Responsibilities:-
Media Planning:
ï'· Collaborate with the Media Planning Manager and cross-functional teams to develop television advertising strategies that
align with the company's marketing goals.
ï'· Analyze target audience demographics and behavior to identify ideal TV channels and time slots for advertising.
ï'· Work closely with creative teams to ensure that ad content is optimized for television.
ï'· Continuously monitor the performance of television advertising channels and programs.
ï'· Adjust media plans and strategies based on real-time data and insights to optimize reach and effectiveness.
ï'· Collaborate with media buying teams to negotiate and secure optimal rates and placements.
Coordination between Departments:
ï'· Serve as the central point of contact between the media planning team, creative department, and media buying teams to
ensure seamless execution of television campaigns.
ï'· Communicate campaign objectives and requirements to all relevant departments.
ï'· Facilitate cross-departmental meetings to ensure that everyone is aligned on campaign objectives and timelines.
Reporting:
ï'· Generate regular and ad-hoc reports detailing the performance of television advertising campaigns.
ï'· Provide actionable insights and recommendations to improve future campaigns.
ï'· Present findings to the management team and relevant stakeholders.
Job tags
Salary