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Location

Delhi | India

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Job description

Location: IN - New Delhi

Goodyear Talent Acquisition Representative: Depinder Deep

Sponsorship Available: No

Relocation Assistance Available: Yes

Job Responsibilities

We are seeking an experienced Manager of Digital Marketing to lead our digital initiatives. The ideal candidate will have hands-on experience in digital marketing strategies, encompassing social media, content creation, SEO/SEM, email marketing, and analytics. This role requires a strategic thinker with strong leadership skills to drive growth and brand visibility in the digital landscape.

• You will manage initiatives to improve & increase engagement on the corporate website to reflect brand values, create an enhanced consumer engagement and help build the business
• You will create plans using a tracking & monitoring mechanism to deliver on website & social media objectives
• You will develop a process-oriented Online Reputation Management (ORM) Program
• You will introduce engagement building initiatives in the digital world with the goal of achieving strong engagement scores
• You will be responsible in Search Engine Optimization (SEO) implementation & tracking
• You will develop and manage 'Lead Management System' through marketing initiatives, share with sales teams and monitor closure
• You will work closely with the agency to develop solutions on Mobile Application based on the needs of the business
• You will create 'Influencer Program ' and manage social media and other digital platforms by leveraging on positive product reviews to brand perception and brand health
• You will liaise with regional marketing team on digital initiatives
• You will drive and lead discussions, planning, execution, documentation, financials, billing related activities with the digital & social media agency

Requirements

• 7+ years of experience in digital marketing, with a proven track record of successfully executing digital campaigns and strategies
• Expertise in various digital marketing channels, including SEO/SEM, social media, email marketing, content creation, and analytics
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media management tools)
• Analytical mindset with the ability to interpret complex data and drive insights

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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Salary