Sales Representative II

Location

Kochi | India

Job description

To over achieve sales revenue and market share targets for a specified regional territory, by promoting cardiology products and therapies to doctors/ specialists.

To practice effective account management, KOL management, promote the therapies, maintain product and technical competency and provide market information (MIS) on a timely basis

Responsible for achieving Secondary AOP in terms of product units and revenue

Ensure coverage of all accounts on the basis of customer segmentation within territory in agreement with the manager to maintain optimum level of exposure and effective time management.

Maintain and expand existing business and develop new business opportunities.

Responsible for identifying the customers/doctors and driving customer engagement activities, market development initiatives such as , Project Engage, Go Direct, KAM & Ecom . To create awareness about products and therapies

In the cathlab, assist and provide support to doctors on implants

Manage marketing expenses, spend on marketing programs for HCP

Communicate marketing plans / intelligence/competitor activity promptly, including potential sales leads, and information regarding product price or account activity to appropriate company personnel.

Recognize and understand competitive products, features, strengths in relation to the company s products and provide the information in agreed format on weekly basis to manager

Would be responsible for KOL Management in terms of scheduling activities & planning effective customer engagement programs like CMEs and RTMs as per BCS compliance and maintaining productive relationships with them

Plan and execute training and technical programs for Key Hospitals

Engage non-prescribing customers, hospitals administrators, staffs to maintain productive relationship with them

Acquire and maintain comprehensive clinical and technical product and therapy knowledge

Acquiring knowledge about processes in the organization around marketing events request, product donation and discount request

Responsible to participate around his/her Individual Development Plan in consultation with the manager

Undertake distributor reviews in terms of understanding stock availability, daily co-ordination with distributors and monitor distributor customer relationship

Develop and maintain accurate account and territory record

Complete administrative reporting as assigned (for example: expense reports, account profiles and analysis, daily planners, competitive updates, etc.)

Increase market penetration through gaining new customers and developing customer relationships in defined market segments and assigned territory.

Regularly visit existing customers and maintain network of key opinion leaders, through clinical trials, post sales training etc. to achieve the assigned AOP

Provide market and competitor information to feed the targeting, pricing and product development processes.

Maintain and serve existing distributors and look for attractive new ones within commercial business.

Maximize profitability of sales by managing consistency in supply and secondary sales

Contribute to the enhancement of team through positive participation in training, sales meetings, exhibitions and other company functions.

Create monthly, quarterly and annual sales strategies. Contribute to the development of the annual sales plan for assigned territory.

Provide accurate and timely reports and records, and constantly review and update database.

Must Have: Minimum Requirements

Bachelor in / Engineering / Science

MBA in Sales and Marketing preferred

Minimum 4-6 yrs in sales experience in Concept Selling/ Medical Devices Selling is Mandatory

Experience of Distribution Management

Willing to travel extensively

Strong Interpersonal skills, with focused People/Customer/Result orientation.

Strong grasp on the market and understanding around the complexities, competition, customer preferences etc

Ability to prioritize and execute as per the needs of the business and the current set of challenges

Strong analytical skills (to understand local markets and customer needs) in order to develop region specific plans, strategies and tactics.

Strong leadership and vision, assertive, and can collaborate with various stakeholders within the organization

Ability to quickly revector and improvise the business model if the current model is not yielding desired results

Job tags

Salary