Assistant Manager - News Content Strategy, JioCinema
Viacom18 Media Private Limited
Location
Mumbai | India
Job description
Viacom18's JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent 'live sports' viewership and billions of digital views.
On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.
JioCinema is available for Android, iOS, and for web users on
What will you do
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with the company's goals and mission, ensuring that the news content is delivered effectively to the target audience
- Trend Monitoring: Stay up-to-date with industry trends, news developments, and emerging technologies to identify new opportunities and adjust strategies accordingly
- Content Performance Analysis: Regularly monitor and analyse the performance of news content, using data and analytics to make data-driven decisions and adjustments to content strategy
- Content Calendar: Develop and manage a content calendar that ensures a steady flow of news content and maintains a balanced mix of topics and formats
- Team Collaboration: Work closely with cross-functional teams, including editorial, marketing, design, and technology, to ensure seamless execution of content strategies
Who should apply for this role
- Bachelor's degree in marketing, Communications, Journalism, or related field; Master's degree preferred
- 5+ years of proven experience in content strategy, preferably within the news/media industry
- Strong analytical skills, interpreting data to drive content decisions
- Excellent written and verbal communication skills
- Proficiency in analytics tools and content management systems
- Ability to multitask, prioritize, and efficiently manage time in a fast-paced environment
- Strong leadership and teamwork abilities for effective collaboration
- Up-to-date knowledge of industry trends, digital media, and emerging technologies
- Experience in SEO, audience segmentation, and content optimization familiarity with social media platforms and their analytics tools is preferred
Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
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