Sr. Manager Marketing - B2B Demand Generation

Location

Kolkatta | India

Job description

Sr. Marketing Manager - B2B Demand Generation

Location: India

Reporting To: VP of Marketing

iMerit is a leading AI data solutions company providing high quality data across computer vision, natural language processing and content services that powers machine learning and artificial intelligence applications for large enterprises. iMerit provides end-to-end data labeling technology and services to Fortune 500 companies in a wide array of industries including agricultural AI, autonomous vehicles, commerce, geospatial, government, financial services, medical AI and technology.

ABOUT THE ROLE

As the Director of Demand Generation you will define the strategies and tactics for creating brand awareness and generating leads that contribute to the marketing funnel. As a member of the team you'll own global demand generation, as well as regional general marketing activities for the APAC market.

RESPONSIBILITIES:

• Create the go-to-market strategy for overall demand generation for iMerit's technology and services. Assess, identify, and execute growth opportunities for leads, channel optimization and expansion.
• Manage the existing Marketing team in India that currently covers social media, content generation, events and creative services; as well as expand the team to create expertise in specific functions around SEO, SEM, ABM and email nurture programs.
• Manage the current marketing technology stack and explore new platforms for greater scale and reach to target audiences.
• Make continuous optimizations to the website to increase engagement and conversion, improving both 'freemium' SaaS customer journeys and full service engagements for larger prospects.
• Develop new landing pages and perform A/B testing for overall optimization of the customer journey, while also driving traffic through email marketing, SEO, SEM, social and other channels.
• Align key strategies and initiatives for GTM efforts, track demand generation KPI's and communicate results on a weekly, monthly and quarterly basis. Track funnel metrics and provide recommendations for improvement.
• Partner with Sales, Product, and Customer teams to ensure alignment and successful execution of demand generation and expansion programs.
• Manage and allocate marketing and resourcing budgets based on quarterly/annual targets; build detailed plans by-channel, by-segment forecasts, and resourcing models to support clear, attainable targets.
• Act as a key connection/resource/liaison between the global business teams and the operational teams within India.

QUALIFICATIONS:

• 7+ years of experience from a technology company scaling to a global enterprise.
• Experience in positioning B2B technology products and services for a growth market, where the primary audience are technical users.
• Good level of comfort, understanding and track record of growth marketing strategies, SEO, SEM, ABM and other tactics.
• Ability to navigate technical topics and naturally fascinated with the artificial intelligence industry, both its rapid evolution and the industries it's disrupting.
• Previous experience with big data, machine learning, artificial intelligence and/or deep learning is highly valued but not required.
• Excellent written and verbal communication skills.
• Strong knowledge in Salesforce, Hubspot and other sales enablement technologies for the purpose of tracking prospects through the customer journey.
• Prior success in working with and communicating at all levels of the organization.
• Analytical, with the ability to develop, track and analyze KPIs for the success of the business.
• Flexible to work occasional odd hours due to the global nature of the teams and communications needed.
• Location depends on experience and living situation. Remote is a possibility, but a hybrid work situation is preferred to ensure team continuity and overall leadership.
• Flexible to travel, this mostly depends on your proximity to the office. Facetime is important to internal relationships. Aside from office visits, there's only a handful of industry events people travel to and this is usually shared among the team.
• Self-starter who enjoys a fast-paced environment and highly dynamic market.

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