Ola Electric
Location
Bangalore | India
Job description
Ola Electric
We are an EV company building towards a brighter, safer and greener future. We are building towards making India the world's EV hub by creating an ecosystem with products, services and technology which will define the next frontier of innovation.
Building an All-electric Future. From India. For the world.
Role Description
- Lead marketing for Ola Electric to build a leading innovative and distinctive brand , lead and grow the EV category and launch a comprehensive portfolio across Indian and International Markets
- Responsible for leading the key functions within marketing: brand strategy and planning, product marketing, launches and GTM, social and content, events and experiences, community engagement and demand generation
- Responsible for overall budgets and P&L handling for the various campaigns Ola will run across channels.
- Interact, align & drive all programs with the senior leadership across the organization which includes the CMO & CEO.
Brand and Strategy
- Building a leading, meaningful and distinctive brand in the category with high mental availability
- Design and execute the brand charter across communication, content, advertising and brand actions
- Build strong capabilities and support system across verticals
- Take the brand vision forward key tentpole initiatives and brand IPs
- Lead the social and content charter for the brand to build a digital first and desirable brand which is a part of the pop culture
Product Marketing, Launches and GTM
- Spearhead the launch of new products, new product lines and work across proposition, pricing, distribution and marketing
- Deep consumer understanding and research to support the launches
- Work with a cross functional team to ensure successful and marketing leading product launches
Demand Generation
- Design and execute digital performance, CLM and brand plans across channels to generate demand
- Work with the sales team for develop sales enablement tools, content and business plans
- Execute ATL and BTL campaigns for demand generation
Events, Spaces and Experiences
- Lead the event calendars and planning to engage the community, launches and brand vision
- Launch physical retail spaces and experiences centers across the country
Management
- Excellent skills and experience in lead generation/demand generation marketing via direct and online channels
- Experience managing, coaching and developing people and teams
- Excellent stakeholder management and relationship building skills
- Entrepreneurial spirit and drive
- Up-to-date on the latest trends and technologies in digital marketing
- Working with cross-functional teams to derive optimum output to run programs
Must have:
- MBA - Premier B-schools Preferred
- 360 degree marketing understanding across functions
- Fine balance of strategic and tactical thought process
- CXO level stakeholder management
Good to have:
- Experience in retail strategy, events and experiences
- Experience in launching new products and GTM
Minimum Experience : 10+ Years
Job tags
Salary
