logo

JobNob

Your Career. Our Passion.

Digital Marketing Specialist


Sri Sai Overseas Recruitments


Location

Mumbai | India


Job description

Job Description

Location- Fort, Mumbai (WFO)

Experience- 8-10 Years

Relevant experience- 8 years is needed

Budget- 9 LPA-10.20 LPA

Notice period- Immediate-30 days (max)

Interview process- 1 telephoic round + 1 Assessment + 1 F2F

Education- Post Graduate or MBA in Marketing, Any digital marketing specializations, Google Adwords & Google Analytics

Candidate needs to have good understanding for Luxury brands.

Position Role: This position will be responsible to lead, strategize digital marketing plans for Seniors Today, manage and ensure smooth functioning of the digital marketing department

Job Responsibilities

  • Build a digital marketing roadmap for Seniors Today and create unique positioning, strong communication for the digital platform and identify target audience
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Set campaign and activity KPIs, budgets and measure ROIs accordingly
  • Oversee all social media accounts
  • Manage and improve online content, improve SEO performance and use Google Analytics to collect website performance intelligence
  • Forecast sales performance trends and act proactively to increase our market penetration
  • Create sales funnel to improve conversions
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies and improve campaign effectiveness
  • Motivate digital marketing team to achieve goals
  • Monitor competition and drive brand saliency
  • Stay up-to-date with digital technology developments
  • Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey
  • Conduct on-site and off-site SEO competitor analysis, execute SEO strategies (including link building). Using web tools to track site traffic and rankings to maximize organic visitors.

Competencies Requirement

  • Knowledge
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Skill Set
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills


Job tags



Salary

All rights reserved