Data Analyst - 1st Party Data
Location
Bangalore | India
Job description
Eli Lilly Services India Pvt Ltd
Business Insights & Analytics u2013 First Party Data: Data Analyst
As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house u2018Consumer Experienceu2019 function, which will design and execute next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly.
To support the Consumer marketing teams in their decision-making, a data and analytics team has been set up in Indianapolis (HQ) and Bengaluru (LCCI). This team uses works closely with business stakeholders to enable them to make more informed, data driven decisions. A key area of expansion for the team in 2024 is to help facilitate the implementation of a CDP (customer data platform). As part of this team, we are excited to offer the role of a data analyst who will be an integral part of the implementation and scaling of this CDP.
Core Responsibilities:
- Collaborate with marketing, product, IT and other stakeholders to understand their data needs and provide data driven solutions
- Share findings from analysis along with recommendations to a wide variety of business and technical stakeholders
- Extract actionable insights from customer data within the CDP to improve marketing strategies, customer experiences, and business processes.
- Help with the implementation of predictive models used to make real-time decisions with the CDP
- Stay up to date in the ever changing ad-tech/mar-tech ecosystem and identify areas to drive more data driven thinking throughout the organization
Required
u00A0
- 2-8 years of relevant experience
- Hands-on experience with SQL. Working knowledge of R or Python are good to have but not mandatory
- Demonstrated history of breaking down unstructured business problems and translating them to more tangible problem solving approaches
- Proven experience working with Customer Data Platforms (CDP) or Data Management Platform (DMP) or CRM tool is preferred.
- Experience in gathering business requirements, transforming data and preparing readout and recommendation narratives from Analytics to share with Business users.
- Strong working knowledge of visualization tools such as (PowerBI preferred)
- Comfort with ambiguity and a willingness to work with a high degree of autonomy
- Demonstrated experience working in cross-functional, cross-geography teams
Preferred Qualifications
u00A0
- Experience in Data and/or Business Analysts from Healthcare/Pharma/Retail/BFSI/Digital/ Media Ad companies
- Bacheloru2019s degree or masteru2019s degree in technology, Statistics or Computer Science background
Job tags
Salary