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Lead/Specialist - Market Mix Modeling


Experis IT Private Limited


Location

Gurgaon | India


Job description

Job Description :We have a Full-Time Opportunity for the role of Lead/Specialist Marketing Scientist - Marketing Mix Modeling with one of our product based MNC client in Gurgaon. For this position, you must have :- Marketing Mix Modeling including Python and SQL, Data Analytics/Scientist, - Master's degree of 2.6 years to 6 years of experience in any of the following -Marketing Communications, Economics, Business Analytics, Business Management within business analytics OR Bachelor's degree with 4 years to 6.5 years of management consulting experience.- Technical skills - Marketing Mix Modelling, SQL, Advance excel, Python- Functional Skills - Client facing experience, stakeholder management and Team Management- Good understanding of the statistical models, data models & variables typically used in marketing, customer, category, and/or market mix model analytics.- Knowledge of various digital & offline marketing channels as well as sales & marketing, promotions data landscape in CPG or QSR or Retail industry.- Expert in MS Excel and MS Power pointDomain Experience : - [Preference- Restaurant/Retail/ E-commerce] CPG, ecommerce (we are open to look for other industries as well) (ref:hirist.tech)


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