Fourart Designs Pvt. Ltd.
Location
Kochi | India
Job description
Market Research and Analysis:
1. Conduct thorough market research to identify potential target markets, customer segments, and competitive landscape.
2. Analyse industry trends, target audience trends and market opportunities to identify growth areas for the institutional marketing segment.
3. Preparing detailed reports on upcoming Digital Marketing trends, competitor analysis and research on the marketing collateral.
Marketing Strategy Development:
1. Develop a clear and effective marketing strategy for Google ads and Meta aligned with our ed tech sector.
2. Identify key marketing channels, tactics, and messaging to reach and engage the target audience.
3. Collaborate with cross-functional teams to integrate marketing strategies into the overall business plan.
4. Developing a strategy-oriented marketing campaigns and implementing with minimal optimization of the campaigns as per industry norms.
Marketing Plan Execution:
1. Create and execute marketing campaigns to increase brand awareness, drive customer acquisition, and enhance customer retention.
2. Implement digital marketing initiatives across various platforms such as social media, content marketing, email marketing, SEO, and paid advertising.
3. Monitor and analyze campaign performance, leveraging data to optimize strategies and improve marketing effectiveness.
4. Planning and executing organic marketing activities and reviewing the same.
5. Analysing lead quality and minimalizing cpl and cpa effectively.
6. Monitoring marketing collaterals and developing plans for content marketing, key word analysis and implementing the same.
7. Planning team building activities and nurturing the team to achieve the team target as well as individual targets.
8. Develop a comprehensive marketing funnel to guide prospects through the customer journey, from initial awareness to conversion and retention.
9. Optimize the funnel by analyzing customer behavior, identifying bottlenecks, and implementing strategies to increase conversion rates at each stage.
Business Development:
1. Identify and pursue strategic partnerships, collaborations, and business opportunities to fuel growth.
2. Build and maintain relationships with vendors, industry influencers, and key stakeholders.
3. Explore innovative marketing tactics and growth hacking techniques to maximize the revenue.
Qualifications
1. Proven experience 1-3years as a Growth Strategist, Marketing Manager, or similar role in a startup or fast-paced environment. Proffered Ed tech background.
2. Track record of successfully identifying market opportunities and driving growth through innovative marketing strategies.
3. Hands on experience in handling organic and paid campaigns.
4. Proven experience in design and video strategy.
Job tags
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