Location
Bangalore | India
Job description
About Sprinklr:
Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world's most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Sprinklr is currently looking out for people like you who can add immense value to our organization. Your profile really stands out and we would love to get in touch with you to get to know you better.
Title: Senior/Lead Data Analyst
Experience Required: 4-7Years
Required Educational Qualification:
Job Description Summary:
Senior Data Analyst - Marketing/SDR Analytics
The Marketing Analytics team provides the data, measurement, insights and actionability across Marketing & SDR Groups. We solve a multitude of exciting challenges from acquisition to retention, as well as media mix modeling, marketing attribution and experimentation for Marketing team's. We are also responsible for Headcount planning, Capacity, Ramp, Comp Payout and SDR analytics. We are looking for a highly self driven individual contributor for building our world class marketing analytics capabilities.
In this role, we're looking for a strategic thinker who can tackle ambiguous problems, bring definition and clarity to data and measurement for our global marketing activities. You have an analytical mindset and the ability to empathize with the customer. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments.
Key Responsibilities:
- You create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.
- Define KPI's and report on SDR Productivity & Performance
- Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions.
- You drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company's ability to generate more revenue.
- Develop and implement regular reporting of key performance metrics including forecasting, full funnel analysis and pipeline management.
- Communicating findings to stakeholders and taking initiatives for improving business performance.
- Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
- Utilize strong database skills to work with large, complex data sets to extract insights.
- Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes
- Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.
Required Skills:
- 5+ years of relevant experience in analytics, consulting, or related quantitative role;
- Experience of working in hyper-growth and large tech companies (SaaS experience is preferable) .
- Knowledge of and experience in SDR/Sales/Revenue Analytics, measurement, attribution is an essential skillset.
- A passion for helping organizations understand how to solve problems through analytics.
- Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
- Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
- Experience with any visualization tools such as Tableau, Spotfire, Power BI, Sisense, etc. PowerBI experience is preferred.
Why you should Join Sprinklr:
- Sprinklrites are here for the opportunity to grow, learn, and affect the industry with incredible ingenuity
- We focus on our mission: We believe social technology is the future of customer-brand relations across all departments, and we seek to make each of those experiences excellent at every touchpoint. This is how we all make the world more social together
- We invest in our people - Sprinklrites passionately, genuinely care about seeing one another succeed in making an impact on the industry. We pride ourselves on having an honest, open environment and a supportive culture where we can take risks together
- We believe in our product - Sprinklr is the most complete enterprise social technology in the world, and we're not just saying that Forrester Wave said it for us! As such, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside
Know More about us: Sprinklr: Unified Customer Experience Management Platform | Sprinklr
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