In this role, as a Digital Media Analyst, you will be responsible for , you will play a pivotal role in creating, interpreting reports, and collaborating with vendors to optimize digital media campaigns across various platforms
- Your expertise in data analysis and process automation will be crucial in delivering valuable insights and streamlining operations
- This role reports to: Senior Director - Process, Digital COE team.
In Three Months:
- Demonstrate a solid understanding of the digital media landscape and platforms.
- Successfully create and interpret reports, showcasing improved KPIs, and initiate discussions with vendors for collaboration.
In Six Months:
- Exhibit proficiency in creating detailed reports with actionable insights.
- Implement initial stages of process automation, contributing to enhanced campaign efficiency.
In Twelve Months:
- Showcase a track record of successful campaign optimizations and positive client feedback.
- Lead data-driven initiatives, establish effective vendor collaborations, and demonstrate significant progress in process automation.
What your day job looks like at GroupM:
1. Campaign Analysis and Optimization:
- Evaluate digital media campaigns on platforms such as Google Ads, DV360, Meta, X (formerly Twitter), Spotify, The Trade Desk, DCM, and DoubleVerify.
- Implement data-driven strategies to optimize campaign performance and achieve client objectives.
2. Data Insights and Reporting:
- Proficiently use Excel, Power BI, Tableau, or similar tools to create comprehensive reports and insights.
- Extract meaningful information from data to provide actionable recommendations for improving campaign effectiveness.
- Collaborate with vendors to gather relevant data and insights for holistic campaign analysis.
3. Vendor Collaboration:
- Work closely with external vendors to ensure seamless execution of digital media campaigns and leverage their expertise for enhanced performance.
4. Process Automation:
- Identify opportunities for process automation within digital media operations to increase efficiency and reduce manual efforts.
- Implement and oversee automation solutions to streamline workflows and improve overall productivity.
5. Continuous Learning and Innovation:
- Stay updated on industry trends and emerging technologies to bring innovative solutions and strategies to the team.
- Proactively identify opportunities for process improvement and efficiency gains.
What you'll bring:
- Experience: A minimum of 3 years in digital media analysis or a related field.
- Education: Bachelors degree is required; MBA is preferred.
- Platform Proficiency: Hands-on experience with Google Ads, DV360, Meta, X (formerly Twitter), Spotify, The Trade Desk, DCM, and DoubleVerify.
- Analytical Skills: Ability to analyze and interpret data to derive valuable insights for clients.
- Excel Proficiency: Advanced skills in Excel for data manipulation and analysis.
- Report Creation and Interpretation: Extensive experience in creating and understanding detailed and insightful reports.
- Vendor Collaboration: Proven ability to work collaboratively with external vendors to optimize campaign performance.
- Process Automation: Experience in identifying and implementing automation solutions to streamline workflows.
- Innovation: Proven ability to bring innovative solutions to digital media strategies.
Good to Have:
1. Programming Skills: Familiarity with SQL, Python, or similar languages for data analysis and manipulation.
2. Data Visualization: Knowledge of data visualization tools such as Power BI or Tableau.
