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Digital Marketing Specialist


Mobavenue Media


Location

Mumbai | India


Job description

Position : Digital Marketing Executive

Required experience : Fresher to 1 year

Location : Borivali East, Mumbai

Working day s: Monday to Friday

Role & Responsibilities:

1. The basics of DSPs, SSPs, and DMPs with a proper understanding of the whole

programmatic, demand & and supply ecosystem.

2. Campaign management, revenue vs cost analysis, daily optimizations

3. Handling multiple self-serve platforms

4. Understand & hands-on with the in-house/3rd party tracking platform, different

channels used for marketing,

ad-formats, MMP platforms, etc.

5. Understand & and communicate clearly the progress of monthly/quarterly initiatives to

internal and external

stakeholders

6. Help partners through email, phone, online presentations, screen-share, and

in-person meetings

7. Forecast and track key account metrics

8. Update job knowledge by reading professional publications on LinkedIn, Twitter, etc.

maintaining personal networks

9. Enhance the department and organization's reputation by accepting ownership for accomplishing new and

different requests & and explore opportunities to add value to job accomplishments

10. Understand the overall workflow of the company and take ownership of smaller

tasks

11. Liaise between the partner and internal teams.

12. Strong competitor analysis and market research

Requirements:

1. Bachelor's degree or equivalent

2. Good Knowledge in Digital Marketing

3. Must have excellent Communication skills

ABOUT US:

Mobavenue is a growth and tech platform that empowers brands, agencies, and publishers with Martech and AdTech solutions to drive growth, engagement, and monetization. Their product suites are purpose-built for certain categories to drive brand performance. It aims to boost mobile and digital businesses' success through full-stack programmatic products and services from supply-side to demand-side. These include an SSP, monetization platform, ad exchange, DSP, self-service advertiser platform, first-party data platforms, a creative studio and automation platform. Mobavenue has partnered with 200+ direct brands across various Industries such as Fintech, BFSI, Ecommerce, OTT, D2C and Gaming.

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