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Location

Kolkatta | India

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Job description

Job Purpose :

- Responsible for developing and managing the digital marketing strategy for the organization. To oversee all digital marketing activities, including social media, content marketing, and email marketing.

- Identify trends and insights keeping best practices in mind.

- Allocate marketing investments. Plan and direct marketing campaigns.

- Optimize content for the website and social media platforms.

- To effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

- Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.

- Plan and direct marketing campaigns - create or modify visuals for social media posts, ads, and other digital content.

- Optimize content for the website and social media platforms. Work with various content formats such as blogs, videos, audio podcasts, etc.
Desired Qualifications : Bachelor's degree in marketing or a related field

Desired Experience : 2 to 4 years or more years of experience in a similar role. Candidates from Kolkata preferred.

Knowledge & Skills :

- Strong organizational and time management skills

- Strong written and verbal communication skills to effectively convey messages, engage with audiences, and collaborate with team members.

- Attention to detail and accuracy

- Given the dynamic nature of digital marketing, being open to change and quickly adapting to new trends, technologies, and platforms is crucial.

- Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.

- Ability to work independently and as part of a team

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Job tags

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Salary