Digital Marketing Specialist

Location

Noida | India

Job description

Paid Marketing Specialist with 2+ years of experience in Digital marketing on Google Ads, Facebook Ads, Instagram Ads, and Email Marketing.

Responsibilities

• Responsible for managing multiple PPC advertising campaigns, which run on different platforms like Google, and Facebook.

• Generating maximum leads/conversions within the designated budget.

• Improve Quality Score and lower CPC for all the projects. • Optimizing planning PPC strategy.

• Creating PPC Campaigns on Google Ad Words.

• Perform keyword research and write effective PPC ads to match client goals.

• Data analysis weekly/ monthly reporting.

• Execute paid search marketing, PPC, and display advertising programs to meet traffic conversion goals.

• Optimize the ad copy, and landing pages for the best lead quality.

• Optimize the campaigns regularly to improve the performance.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Measure and report performance of all marketing campaigns, and assess against goals.

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal, and collaboration skills

Job tags

Salary