Location
Gurgaon | India
Job description
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
The position is for a campaign executive within EY Global Delivery Services (GDS) Digital Marketing Center of Excellence (CoE). We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The Campaign Coordinator supports several BMC Programs within a BMC function. This role serves the objective of assisting BMC program and project leaders across both the external digital platforms including the website, social media, alumni portal, etc. and the internal communications platforms including the intranet, newsletters and other various engagement platforms.
Your key responsibilities
- C ampaign Planning and Strategy: Collaborate with the marketing team to develop campaign strategies and objectives. Translate campaign objectives into actionable activation plans.
- Cross-functional Coordination: Work closely with cross-functional teams such as content creators, designers, and digital marketers to ensure campaign elements are aligned.
- Budget Management: Manage and track campaign budgets effectively to optimize ROI. Track and report on campaign expenses.
- Audience Segmentation: Identify and segment target audiences based on campaign goals. Develop personalized messaging and content for different segments.
- Content Coordination: Coordinate the creation and deployment of campaign content, including emails, social media posts, advertisements, and landing pages.
- Channel Selection: Select appropriate marketing channels (email, social media, paid advertising, etc.) for campaign activation. Develop channel-specific strategies.
- Timeline Management: Create and manage project timelines to ensure campaign activation stays on schedule. Proactively identify and address potential delays or issues.
- Testing and Optimization: Conduct A/B testing and other optimization efforts to enhance campaign performance. Analyze data to make data-driven decisions.
- Reporting and Analysis: Monitor and report on campaign performance, providing insights and recommendations for improvements. Track key performance indicators (KPIs) and measure campaign ROI.
- Stakeholder Communication: Regularly communicate campaign progress, results, and challenges to relevant stakeholders.
Skills and attributes for success
- Project Management experience – ideally professionally qualified
- Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
- Digital campaign execution experience with focus on multi-channel analytics
- Technology savvy to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
- A strong organizational, detail, and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
- Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
- Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
- Help drive change, innovation, process automation and continuous improvements across the organization
To qualify for the role, you must have
- A bachelor's degree
- Four years’ experience in campaign coordination
- Excellent communication skills - written, oral, presentation and engagement
- Proven ability to manage complex processes and projects at a global level
- High level of networking, team building and stakeholder management skills
- Good analytical and critical thinking skills
- Technical skills: advanced knowledge of MS Office
- Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.
Ideally, you’ll also have
- B2B marketing skills, with experience in professional services or similar industries
- Marketing measurement and analytics knowledge
Technologies and tools
- MS Office
- Data analytics (Google Analytics, Adobe Analytics)
- Social media aggregator tools (Sprinkler, Hootsuite)
- Data visualization
- Search Marketing (SEO, Google AdWords)
- Email marketing
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
Job tags
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