Spydra
Location
Mumbai | India
Job description
The Digital Marketing Campaign Manager is responsible for developing and executing comprehensive digital marketing campaigns. They will design, implement, and monitor effective strategies that align with business objectives. Collaborating closely with the leadership team and internal marketing teams.
Responsibilities Key Skills Develop and execute comprehensive digital marketing strategies, encompassing both online and traditional channels. Plan and implement digital marketing campaigns, including web, SEO/SEM, email, social networks, and on-screen advertising. Manage presence in various social networks to engage with the target audience effectively. Measure and analyze the performance of all digital marketing campaigns, providing detailed reports and insights. Lead A/B experiments to optimize campaign effectiveness and improve results. Review and refine marketing and customer acquisition strategies to enhance overall performance. Efficiently control and optimize online marketing reports to enhance campaign efficiency. Provide decision support and reporting materials for top management to facilitate informed decision-making. Domain experience Expertise in developing and executing comprehensive digital marketing strategies across online and traditional channels. Proven experience in planning and implementing digital marketing campaigns, encompassing web, SEO/SEM, email, social networks, and on-screen advertising. Proficient in managing social media presence to effectively engage with the target audience. Agile/Digital Experience Strong understanding of agile methodologies Previous leadership experience in a Digital Marketing team Individual Skills Expertise in developing a marketing strategy, with in-depth knowledge of effective marketing techniques. Analytical mindset for evaluating campaign performance and making data-driven decisions. Mindsets and Behaviors Highly energetic and passionate, inspiring colleagues to achieve their full potential. Enthusiastic about exploring new solutions, even beyond known methods, to drive innovation in marketing campaigns. Demonstrates courage and an inquisitive attitude, fearlessly questioning existing practices to drive improvement and innovation.Job tags
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